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WHAT IS THE FIFA FAN FESTIVAL™?
The FIFA Fan Festival™ Guadalajara is the official space to enjoy live tournament broadcasts on giant screens. It is the meeting point where the excitement of every match comes to life in a unique format, with cutting-edge technology and a collective celebration atmosphere in the heart of the city.
Located in the emblematic Plaza de la Liberación, this event transforms the surroundings of the Cathedral and Teatro Degollado into the home of The Most Mexican Celebration. Here, Guadalajara’s identity and Mexico’s traditions come together to offer local and international fans an inclusive experience that celebrates the pride of Jalisco.
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GUADALAJARA: THE MOST MEXICAN CELEBRATIONA
The FIFA Fan Festival™ Guadalajara is not just an event; it is the place where the world’s passion for football meets the essence of our culture. This experience has been designed as “The Most Mexican Celebration,” a concept brought to life through the symbols that define Mexico around the world and that have their home in Jalisco.
MARIACHI AND TRADITION
Mariachi becomes the soul of the local celebration, using Mexico’s most powerful musical symbol to ignite passion and rhythm on the main stage.
TEQUILA
Tequila stands as the ambassador of the celebration, offering an authentic hospitality ritual that belongs uniquely to this host city.
GASTRONOMY
Food becomes the language of connection in this culinary celebration, where iconic flavors such as torta ahogada and lechón tacos bring local and international communities together.
WHERE WILL THE FIFA FAN FESTIVAL™ GUADALAJARA TAKE PLACE?
The Most Mexican Celebration will take place at the heart of the city, with the emblematic Plaza de la Liberación. This unique experience extends toward Plaza de Armas and Plaza Fundadores, transforming Guadalajara’s Historic Center into a vibrant circuit of football and culture.
FAQS
FROM WHAT AGE CAN PEOPLE ENTER?
Entry is open to all ages. We recommend considering the event schedule and expected attendance when deciding whether to bring your family. Minors must be accompanied by an adult.
WHAT ARE THE OPENING AND CLOSING HOURS?
Opening and closing hours can be checked on the official FIFA Fan Festival™ Guadalajara website.
WHAT IS THE BEST TIME TO ATTEND?
It depends on which match you want to watch, but we recommend arriving early so you do not miss the opportunity to enter.
DO I NEED A TICKET TO ENTER?
No. Admission is completely free and no ticket is required to enter.
DO I NEED TO REGISTER TO ENTER?
No. Admission is open and does not require.
IS RE-ENTRY ALLOWED?
Since admission is free, guests may leave and re-enter the event as long as capacity allows.
WILL THERE BE SMOKING AREAS?
No. The event area is smoke-free in accordance with city policies. Please do not bring cigarettes, lighters, electronic cigarettes, or vapes.
WILL ALCOHOL BE SOLD?
Yes. Products from FIFA and FIFA World Cup sponsor brands will be available for purchase, including beer and alcoholic beverages.
CAN I ENTER WITH FOOD AND/OR DRINKS?
No. Bringing food and drinks into the venue is strictly prohibited.
HOW CAN I PAY AT THE FIFA FAN FESTIVAL™?
This is a primarily cashless event. Credit cards, debit cards, and electronic payment devices will be accepted, with preference for Visa cards. If you bring cash, you must exchange it on-site for an official event card at the designated points in order to make purchases.
CAN I ENTER WITH AN UMBRELLA FOR THE RAIN?
No. We recommend bringing a raincoat and checking the list of prohibited items.
ARE PETS ALLOWED?
Pets are not allowed, as this is not a suitable place for them. If you have a service dog, please contact the organizers.
ARE CAMERAS ALLOWED?
Professional photography equipment is prohibited. You may bring your phone camera or a non-professional camera.
CAN I BRING OR FLY A DRONE?
Bringing drones into the venue or flying drones over the area is strictly prohibited by the authorities.
GDL2026 Agent
