
Before the ball starts rolling at the FIFA World Cup 2026™, it is essential to understand the spirit of the tournament’s most Mexican host city. If you are already planning your trip to experience the FIFA World Cup 2026™ matches, these five cultural and historical facts will surprise you.
Our city is not only about football; it is the place where the symbols that represent Mexico to the world were born.
1. The home of mariachi: Mariachi music, recognized as Intangible Cultural Heritage of Humanity, has deep roots in Jalisco. Get ready to hear these rhythms throughout the city during the FIFA World Cup 2026™.
2. The capital of tequila: This is the only region in the world where authentic tequila is produced, made from blue agave. The lands surrounding the city are home to Mexico’s most famous spirit.
3. The land of charrería: Considered Mexico’s national sport, charrería combines equestrian skill and tradition. It is a cultural spectacle full of pride and one that visitors should experience.
Our connection with the tournament is legendary.
4. A historic and magical host city: Long before the 2026 edition, our city witnessed greatness. During the FIFA World Cup Mexico 1970™ and the 1986 edition, Guadalajara hosted the legendary Brazil team and saw icons such as Pelé shine.
5. A sustainable, forward-looking stadium: Today’s Guadalajara Stadium is not only an architectural landmark inspired by the shape of a volcano; it also features rainwater collection and natural ventilation systems, making it one of the most environmentally conscious venues for the FIFA World Cup 2026™ matches.